Machine translation won't work when translation involves delivering in-depth business or technical information, projecting corporate image, and/or exploring new marketing opportunities. There are always occasions where one word may have multiple implications under different contexts, which is very common in all cultures. In addition, there are likely cases where no direct translation is readily available in another language.  Therefore, translation by context is often the only way to go with. Linguists need to be innovative, and yet loyal and stick to the original expression. 

Native speaking is important especially for the language to be translated into. In other occasions, especially for those linguist objects requiring technical translations, linguistic specialists who are from the related discipline, and speak the business or technical language are crucial for ensuring the accurate interpretation, as well for saving your valuable time in explaining what you are trying to say and what the technical specification means. 

Communication is the key to avoid misinterpretation. Often times, a simple expression may be explained or interpreted completely differently by different individuals, even in the same linguistic settings. We at Nashvan always take time to communicate with you, making sure that we truly understand your message, the target audience, and the specific culture background. In a way, translation in Nashvan is executed almost like localization.